f this pricing issue can be solved there is an opportunity to leverage new technology to automate both royalties and licensing of music as it is interacted with in these virtual worlds. Starting with a base level of costing and then creating automated payments as the use cases and interactions increase will be favourable for brands and artists. The foundations set by companies such as Revelator show the possibilities not only to redesign the existing systems that are creaking under the digital pressure but also to make sure things in these new digital spaces can be built in a more transparent and scalable way.